Corporate Digital Marketing

Digital marketing is the use of digital channels to reach potential customers and generate sales online. These channels can include: search Engines, websites, social networks and other.

Digital marketing helps businesses to increase visibility, attract customers with buying interest your website to generate leads and sales. Likewise, the digital marketing connects people with brands, products and quality solutions in the time of most need.

Our agency offers a wide range of digital marketing services, including advertising on social networks, content marketing, and campaign management pay per click (PPC), in the most important platforms of digital marketing:

• • Google Search Ads
  • Google Shopping Ads
  • Google Performance Max Ads
  • Google Display Ads
  • Google Local Ads
  • YouTube Ads
  • Facebook Ads
  • Instagram Ads
  • Target Shopping Ads
  • TikTok Ads
  • TikTok Shopping Ads
  • Twitter Ads
  • Microsoft Ads
  • LinkedIn Ads

• Consulting CRO The central objective of the Optimization of the Conversion Rate is to maximize the return on investment (ROI) of your marketing campaigns and website traffic, instead of simply increasing the traffic itself. To improve the conversion rate, a company can get more value from their existing traffic without the need to increase the marketing budget or acquire new visitors. 
• In H2H we Will do a thorough review of your funnel sales and issue the necessary recommendations to increase the conversion rate of your marketing efforts.
• Please note H2H do not implement the work concerning the recommendations issued directly, for example: Create a page, landing page or to adjust the SEO of your web site, are tasks that you must perform a specialist in SEO or web Design you hire for that purpose.

We develop them in-house, all the processes and content key in hand to launch, optimize, and operate your online campaigns, among others:

• Campaign strategy.
• Copy: Development of commercial texts.
• Graphics: Development of business graphics for your campaigns with branding and texts super-tax.
• Development of Gifs, and Videos, commercial stock, 15 to 30 seconds, for your campaigns with branding and texts super-tax.
• Development and programming of conversion tracking code tags.
• Programming: Your campaigns are scheduled for certified professionals in each channel or platform.
• Development and programming of online results report with conversion tracking.
• Optimization: One of the most important functions of the agency is the management and constant optimization of your campaigns in line to achieve the maximum performance from month to month.

Keep in mind that being a company specializing in Campaigns PPC; There are certain services that our company is not performed, among others:

• CRM – Operation – Customer Relationship Management.
• Web development.
• Email – Marketing.
• Product Development / Pricing / Offer.
• Sales processes.
• Processes of attention or customer service.
• Conversation processes with clients through live chat.
• Call Center.
• Dispatch services of design, such as: Flyers, Files for printing, Brochures, stationary, Logos, etc

If your marketing strategy requires some of these complementary services we can support you through our network of agencies partner specialized in providing services like SEO, Web Development, CRM, etc

The campaigns of shopping online or digital campaigns, are paid ads that appear on search engines, social networks, applications, and various web-sites. What makes this the most effective method to attract traffic highly relevant and get sales results in a consistent and scalable.

Our work is to develop strategies and ads potent that generate consistently traffic of qualified customers to your online site. You have to take into account that an advertising campaign can be very successful to sell products or services that customers are actively searching for on-line; But there is no ad campaign, or agency that can help you sell a product that is deficient, with a profit margin very limited, or for which there is no demand or desire of purchase by the public. The best advertising you can only direct the desire to purchase an existing customer to your brand, and if your product is a winner, without a doubt, you are going to produce the results that you are looking for.

Only you control the quality and the terms of offer for your products or services, for this reason, you must make sure that your product is a winner and is viable to sell online prior to initiating any effort of digital campaign.

The success of your campaigns can be measured by hard data such as reach, impressions, click-throughs in the field, qualified traffic to your website, conversions, and return on investment (ROI) and the growth of the customer base.

To the hard data of performance are conocce as KPIs (Key Performance Indicators) and refer to relevant data that we incan if you are getting the expected results in your campaigns. For example:

• Reach/Impressions: (How many people saw your ad on-line).
• CTR – click through Rate: Measures the number of clicks performed by the consumer in the ads on the amount of impressions. 
• CPC Cost per click estimate.
• CRE conversion rate is estimated: The number of conversions to be expected in your web site once a person makes a visit from an online campaign.
• CPA/ CAC Acquisition cost estimated for each conversion.
• Ticket Average: Is the average expenditure made by a customer in a single transaction or purchase. It is also known as “average ticket” or “average value of the sale.”
• ROAS Return on Advertising Investment is a metric that is used in marketing to determine the effectiveness of a campaign. For example, if a campaign has invested $1,500 in a month, and have achieved revenues of $5,000, the result would be: 5000 / 1500 = 3,33 or X3.3 This means that for every dollar invested in have earned more than three back.

We use analytical tools, advanced, and reliable way to track and evaluate the performance of your campaigns, available online, 24/7 real-time, with graphs and specific data that are clear and relevant to your business and your decision making. You'll never have to wait to the end of the month to get to know your results.

The results vary according to the strategy, the market, and each platform or network, but in general, it is important to note that digital marketing is a process in the medium and long term.

La publicidad en línea es asequible y muy poderosa cuando tu anuncio aparece top of page, sin embargo, para tener éxito en campaña debes tener muy claras tus expectativas. Es común que las personas no compren inmediatamente después de ver tu marca por primera vez. El “Lag average”, que refleja el tiempo entre hacer clic en un anuncio y realizar una compra, suele oscilar entre 7 y 14 días, aunque este periodo puede variar según la industria. Es esencial recordar que lanzar una campaña digital suele tener un periodo inicial de adaptación de 90 días.

Para que cualquier campaña en línea sea exitosa, es fundamental reconocer que todas las campañas, sin excepción, pasan por fases de configuración, optimización y escalado:

• 1 MES DE CONFIGURACIÓN: Durante este periodo se establecen los cimientos de la campaña. El objetivo principal es recopilar la mayor cantidad de datos, impresiones y clics posibles para determinar qué estrategias funcionan y cuáles no.
• 1 MES DE OPTIMIZACIÓN: En el segundo mes, se analiza la data recolectada durante el mes anterior. Se hacen los ajustes necesarios para optimizar la campaña, con el propósito de mejorar los resultados. Ahora, el enfoque se desplaza de las simples visitas al sitio web hacia las conversiones reales.
• 1 MES DE ESCALADO Y RETARGETING: El tercer mes es crítico para evaluar la viabilidad del proyecto en línea y, si es viable, escalar la campaña para potenciar los resultados.

Es vital mantener una inversión constante durante este periodo de tres meses. Cualquier interrupción en el financiamiento de pauta comercial resulta en la suspensión inmediata de la campaña. Peor aún, degrada la data acumulada, lo que es equivalente a reiniciar la campaña desde cero, ya que el algoritmo de la plataforma comercial tendría que comenzar de nuevo el proceso de recolección de datos e inteligencia de mercado.

Si bien la publicidad en línea posee una barrera de entrada, esta no es tan pronunciada como en medios tradicionales como la televisión o la radio. Aun así, es esencial reconocer que, con el aumento de la competencia y los costos publicitarios en el ámbito digital durante los últimos años, es recomendable considerar una inversión mínima mensual de $1,500 USD para mantenerse competitivo y lograr resultados tangibles.

Ahora bien, ¿es posible iniciar con un presupuesto menor y aún así tener éxito? La respuesta es sí. Sin duda, es factible competir y obtener resultados con presupuestos más ajustados. Sin embargo, es crucial entender que al operar con montos menores, los procesos de optimización y obtención de resultados se extenderán en el tiempo, requiriendo mayor paciencia y una estrategia a largo plazo.

You can generate additional costs not covered by your monthly fee of agency, among others, in the event of:

Require services of Setup (Configuration) on platforms that do not have previously enabled, such as: Google Analytics, Google Merchant Center, Google Search Console, Google Tag Manager, Google Looker Studio, YouTube Channel, Zapier, Linkedin Business Manager, Linkedin Ads Manager, Linkedin Pixel, Linkedin Company Page, TikTok Business Manager, TikTok Ads Manager, TikTok Item, TikTok Fan Page, Goal Business Manager, Target Ads Manager, Target Pixel, Meta API, Instagram Fan Page and Facebook Fan Page.

Require procurement of services such as:

• CRM
• Platforms Mailing
• Messaging platform to SMS – WhatsApp
• Community Manager
• Call Center
• Systems of shipments
• Payment gateways
• E-commerce platforms
• Platforms and plug-ins web sites
• Platforms extraction and sending of data

Require Development services and production of audiovisual pieces original:

• Product Shot Photography.
• Corporate Photography.
• Original Commercial Videos.
• Original Corporate Videos.
• Original product videos.
• Infographic videos.
• Tutorial videos.
• Video Blog.
• Voice Artists

To hire your service agency, you get a fixed cost management agency (Agency Fee – Retainer), for each platform hired. It is important to bear in mind that the number of campaigns that we develop for each platform that you've hired, they are limited by several key factors:

• Pattern Of Trade: the ability of the pattern creates a natural limit to the number of campaigns to programming, and each campaign requires a minimum budget to be functional and generate results. It is completely counterproductive to pulverize the budget in a number of different campaigns, which will have little scope, unable to generate results.
• Strategy: In accordance with the objectives to achieve, we developed the strategy of campaign structure that is specific to each platform, which can be composed by one or multiple campaigns, with different functions and formats to produce the desired results.
• Platform: Keep in mind that the development, programming and launching campaigns that are limited to the platforms that you have contracted.
• Development and Launch: Our development process and launch it takes 8 days to schedule and publish each campaign online, (one of the launch times more rapid in the industry). 
• Scale: And the time to get more sales, it is usually necessary to adjust the campaigns and strategies, this growth is known as scale. Because logically the scale of your account, we will be operating a structure much more extensive and complex, with a greater number of content and campaigns, it is necessary to perform in line for an update on a consensus that the amount of the guidelines authorized for commercial, as well as the retainer of operation of our agency.

We have a time of development and Launch extremely efficient, one of the fastest in the industry. But keep in mind that the development and Release time can vary depending on the extent of your strategy and the state of your platforms.

Since you signed your contract of services: 

• Campaigns of Shopping to 10 business days.
• Search campaigns (Keywords) 15 working days.
• Campaigns social networks like TikTok or Goal 15 working days.

Important:

These estimates take into account that you have active, and in order to your trading platforms, online and their scan codes.

• The contents of video for the campaign must be ready prior to the development and programming of any campaign.
• Content-organic: Our agency is devoted to the development of publication and moderation Organic content in social networks known as “Social Media” for publication in the pages of the client , and /or Activities of a Community Manager. These activities are not within our service contracts.

We have a time of development and content delivery very efficient, one of the fastest in the industry. But keep in mind that the time development and delivery, which varies depending on the format of each content:

Since you make the request of content development: 

• Textual and Graphic Contents: 4 business days.
• Contents in Gif or Video stock: 5 working days.
• Any content that is marked as Urgent for delivery in less than 48hrs. It is considered and is listed separately and is not included in your payment of a retainer or fee of agency monthly.
• For the development of any content it is mandatory to have your party with brief (rational characteristics) clear, complete and approved by 100%.

Commercial content vs Content (Posts) Organic.

Commercial content develop and focus exclusively to generate results and sales through its use in commercial campaigns, while the content of organic, also called postings organic, they seek to build a connection with the audience and to maintain a constant presence of the brand in social networks. Both types of content are important in a strategy of digital marketing and can be complemented to achieve the business objectives of a brand.

Commercial content are provided within the cost of your fee or retanier monthly agency. On the other hand, the content of organic are not included, unless this has been stipulated in your contract, which in his case includes also a publishing strategy organic.

   – Commercial content: Are those created specifically for advertising or promotional purposes to boost sales or to generate revenue. Tend to be directly related to the products or services of a company and seek to persuade the users to take a specific action, such as buy a product, subscribe to a service or visit a web site.

   – Content-organic: Are those contents that a mark has published on their social networks with the goal of attracting and engaging your audience, without a focus directly promotional. These contents are seeking to entertain, educate or inform followers, generating interaction and strengthening the relationship with the community.

The future is now

In Human 2 Human, we believe in constantly improve our capabilities to provide better services to our clients in the ever-changing world of digital marketing.

Our agency offers a new service model that is based on the consolidation of alliances with companies with revolutionary Artificial Intelligence and the ongoing specialization of our team in these media.

Our new integrated solutions, technology-AI adapted to the unique needs of our customers, offer a significant competitive advantage, to achieve their business goals more effectively. 

Our team is capable of producing high-quality content with an agility unprecedented, which means that we can manage campaigns, on more platforms, to reach more customers than ever before. With our focus on delivering the best possible value for our customers, you can have full confidence that you'll get the best service at the best possible cost.

With Human 2 Human get more: More creativity, more content and More results at a Better cost. 

Our hours of work and operation are 10:00 am to 5:pm Monday to Friday. Time Central CDMX. Any statement made outside of these hours will be addressed the next business day.

We are located in the World Trade Center of Mexico City.

• Montecito 38, 28th Floor, Suite 12, Colonia Napoles, 03810, CDMX.
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You are welcome to visit us, but it is very important that before you sign up an appointment with one of our consultants. You can do it by these means:

• WhatsApp (52) 55 2199 0226
• eMail: hola@h2h.click